Communication and information
By ensuring wide project promotion of outputs and results this WP aims at making the benefits and cost-effectiveness of high quality primary health care visible. At the same time the WP aims at making the BSR Programme/EFRD better known to the target group and to the general public. Generally the role of the EC that co-finances ImPrim is promoted.
The communication and information activities will target the following groups:
- Doctors, nurses and other health professionals, regional and local authorities, national institutuions (incl. National Ministries and Insurance Agencies), international organisations other existing networks outside of the BSR, general public.
The communication channels and tools to be applied will include:
- ICT-based communication tools (internet portal, datapase, e-newsletter), personalised communication tools (wokshops, seminars), media communication tools (press conferences, press release, TV & Radio interviews), information campaigns (brochures, handbooks, posters, exhibitions)